Tuesday, September 22, 2009: 06:21:12 PM

Food Processing Press Release

RNCOS Releases a New Report - Indian Food and Drinks Market: Emerging Opportunities

RNCOS has recently added a new Market Research Report titled, “Indian Food and Drinks Market: Emerging Opportunities” to its report gallery. The report provides rational analysis on the food and drinks industry in India

RNCOS has recently added a new Market Research Report titled, “Indian Food and Drinks Market: Emerging Opportunities” to its report gallery. With a vast population base, growing middle class and a strong macro-economic environment, the Indian food and drinks market has emerged as the one of the fastest growing segments in the Indian retail industry. Rapid transformation in lifestyle, particularly among people living in urban areas, has resulted in a dramatic increase in the demand for processed or health food, packaged food and ‘ready-to-eat’ food products. The arrival of food multinationals and proliferation of fast food outlets have further added to the growth in this industry. The changing scenario in the retail industry, such as opening up of new supermarkets/hypermarkets, shopping malls and fast food outlets, coupled with favourable industry trends, is about to bring in a radical shift in the food and drink industry, says the report.

Almost all the segments analysed in the report are found to be growing at a rapid pace even during the current economic crisis. The alcoholic drinks segment is expected to reach a 3-billion litre mark by 2012 from around 1.95 billion litres in 2008. This segment has been outperforming other segments in terms of sales growth, thereby creating stiff competition in the domestic market among existing as well as new players.

The low brand loyalty and price-sensitive consumer behaviour is still preventing the Indian market to unfold its full potential. However, it will require balanced brand portfolio strategies, comprising of diverse product mix with superb level of quality at an affordable price. This is expected to result in an overall market progress in which the consumer will be benefited the most.

The report provides in-depth research and rational analysis on the food and drinks industry in India. It provides detailed overview of the consumption patterns of Indians in various food segments such as milk, fruits, vegetables, meat etc. The beverage segment talks about the type of beverages, their sales and consumption patterns among the Indian populace. The report aims at assisting clients in analysing the potential growth areas, challenges and drivers critical for the Indian food and drinks industry.

 

For further information contact:

 

Shushmul Maheshwari

91-120-4224-700

Website: http://www.rncos.com/Report/IM141.htm


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